Creating relationships and developing community connections are very powerful tools to building successful businesses and organizations. Being local matters. Relationships matter. Never is this more important than in Louisiana.

Customers want to work with businesses that are respected in the community. They have always listened to their family members, neighbors and local media to help them decide who to support with their money and brand loyalty. People are most passionate about companies that they believe care about them. If they feel invested in your success, they will be an ambassador in their community.

Listen to your customers – Ask and you shall receive.

There are many ways to hear your customer’s input. Your business or organization can conduct focus groups or host a community forum. Social media, website forms and direct customer outreach via email and direct mail are also effective feedback tools. When you and your fellow employees are in the community, ask your connections for feedback.

Trust what they tell you – Believe it.

Don’t just listen, be open to the feedback you receive. While it’s great to get positive reinforcement, constructive feedback will be the most helpful to hear. Your customers want your business to succeed.

Create community partnerships – Support local organizations in a meaningful way.

There are many local organizations that need support that will align with your company’s mission and vision. Engage with these groups through donations, volunteer work and elevating their efforts to make a difference in Louisiana. Share your community relationships with your current and potential customers with your marketing efforts. Represent your brand in person at local events, not just through signage.

Maintain an active communication channel – Keep your customer community engaged.

Share what you are learning from the community and current customers. Promote new initiatives to your strongest advocates. Listen to their feedback as your business continues to grow.