Decluttering Your Social Media Presence for Businesses

Jul 3

For brands, maintaining a presence on multiple social media platforms can be difficult, especially with each platform demanding it’s own strategy. Now there is a trend towards brands leaving multiple platforms to focus on one or two really well.

Managing multiple platforms can be time-consuming and resource intensive. If you are a small team or don’t have a specific person assigned to social media it can be tough to manage multiple pages. Each platform demands it’s own tailored content and with that has it’s own audience so owning a page on a platform that is not necessary is just eating your time. For example, if your core audience is baby boomers in a professional setting you shouldn’t be focusing on TikTok whose audience skews much younger. Businesses are increasingly willing to abandon platforms that don't meet their ROI expectations.

Different platforms require different word counts, engagement strategies and it can be hard to keep up with every one. As platforms change and their algorithms change you have to be able to understand and follow the new user and advertising features. In fact over 58% of marketers struggle to keep up with the pace of changes.

Remember it is better to do 1-2 things really well then 5-6 things mediocre. Organizations should shift their focus to a return on investment strategy – if you are not seeing an ROI in your content consider doing an audit and deciding which platforms are giving you the best engagement or other key performance indicators and focus on their content strategy. Even platforms with positive ROI may not be worth the investment if others show greater potential for growth. Align content with the norms and best practices of each platform for effective cross-posting.

WATCH

Alicia Vial

Alicia Vial is a New Orleans native with more than a decade of experience elevating client stories and leading crisis response. As the senior director of strategy, Alicia acts as a leader within the Gambel Communications team ensuring each agency team member is positioned to deliver strategic public relations services that meet the highest standards of the industry. In addition to supporting the agency’s long-term business growth and development, she coordinates day-to-day account services and oversees strategic direction while staying abreast of best practices and industry trends to provide innovative solutions to meet client’s needs.

Before joining Gambel Communications, Alicia served as the communications director for the Louisiana SPCA, the oldest and largest animal welfare organization in Louisiana that impacts more than 74,000 animals per year. During her nearly eight-year tenure, Alicia oversaw numerous crises, served on national communication taskforces, oversaw all aspects of internal and external relations and worked alongside the development department to raise critical funding. Prior to that, she worked in the fast-paced New Orleans hospitality industry focusing on digital public relations for multiple hotels.

Alicia is a member of the Public Relations Association of Louisiana (PRAL), Southern Public Relations Federation (SPRF), a board member of the Public Relations Society of America (PRSA) New Orleans Chapter and a member of the New Orleans Regional Leadership Institute. An accredited public relations practitioner (APR), Alicia is also certified in crisis communications, organizational leadership, content marketing and social media.

A well respected and trusted public relations practitioner, Alicia has been recognized by SPRF as a ‘Senior Practitioner of the Year’. Dubbed early on in her career as one to watch, she also received the ‘Rising Star’ award by PRAL and was profiled in St. Charles Avenue Magazine as part of their Young Bloods series. Most recently, she was recognized at PRSA’s annual Fleurish Awards and received four Awards of Excellence for her work along with the ‘Plate Spinner’ award for her efforts on the board of directors for the chapter.

An LSU graduate, Alicia received a bachelor's degree in mass communications with a concentration in public relations and minors in business administration and leadership development. She is a frequent speaker and presenter on public relations topics, most recently presenting at the Jefferson Economic Development Commission and SPRF annual conference.

When Alicia is not at work, you can find her at the ballpark with her three boys or cheering on the Tigers in Death Valley.

Decluttering Your Social Media Presence for Businesses

Formatting Social Media to Your Liking

Building a Social Media Page for Your Pet