Current Crop Roasting Shop expands class offerings to elevate coffee experiences

Written By Alicia Vial

New Orleans – The first-ever coffee roasting shop based in New Orleans, Current Crop Roasting Shop, is excited to announce the expansion of their educational experience with three new class offerings designed to enhance and expand guests' coffee knowledge and enjoyment. These new classes—Beginner Brew Methods, Coffee Sensory Perception: Aroma and Coffee Cocktail Creation—aim to cater to all ranges of guests from novices to experienced coffee enthusiasts.

Each class provides a specialized experience with hands-on guidance in new exciting areas:

  • Beginner Brew Methods: This class introduces participants to essential brewing techniques, including French press, pour-over and AeroPress. Ideal for those new to coffee making or seeking to refine their coffee-brewing skills.

  • Coffee Sensory Perception: Aroma: In this sensory-focused class, attendees will learn to identify and appreciate the diverse aromas in coffee. The class will include exercises to test each participant’s aroma recognition.

  • Coffee Cocktail Creation: This class explores the fusion of coffee with mixology, teaching participants how to craft their own signature cocktails with specialty-grade coffee. Perfect for those interested in blending their love of coffee with creative mixology.

“We are thrilled to offer these new classes that reflect our commitment to deepening coffee appreciation and expertise in our region,” says Campaign Director of Product and Programming, Catherine Mansell at Current Crop Roasting Shop. “Whether you're a brewing beginner or a cocktail expert, there’s something here for everyone.”

Registration for the new classes is now open. For more information and to sign up, visit currentcroproasting.com.

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About Current Crop Roasting Shop  
Current Crop Roasting Shop is a unique retail destination that provides coffee enthusiasts with the supplies and expertise to take unroasted green coffee beans to the perfect finished cup of specialty coffee. Customers will find a wide selection of home coffee roasting equipment alongside a curated selection of unroasted specialty coffee beans from rare origins across the world.  

Alicia Vial

Alicia Vial is a New Orleans native with more than a decade of experience elevating client stories and leading crisis response. As the senior director of strategy, Alicia acts as a leader within the Gambel Communications team ensuring each agency team member is positioned to deliver strategic public relations services that meet the highest standards of the industry. In addition to supporting the agency’s long-term business growth and development, she coordinates day-to-day account services and oversees strategic direction while staying abreast of best practices and industry trends to provide innovative solutions to meet client’s needs.

Before joining Gambel Communications, Alicia served as the communications director for the Louisiana SPCA, the oldest and largest animal welfare organization in Louisiana that impacts more than 74,000 animals per year. During her nearly eight-year tenure, Alicia oversaw numerous crises, served on national communication taskforces, oversaw all aspects of internal and external relations and worked alongside the development department to raise critical funding. Prior to that, she worked in the fast-paced New Orleans hospitality industry focusing on digital public relations for multiple hotels.

Alicia is a member of the Public Relations Association of Louisiana (PRAL), Southern Public Relations Federation (SPRF), a board member of the Public Relations Society of America (PRSA) New Orleans Chapter and a member of the New Orleans Regional Leadership Institute. An accredited public relations practitioner (APR), Alicia is also certified in crisis communications, organizational leadership, content marketing and social media.

A well respected and trusted public relations practitioner, Alicia has been recognized by SPRF as a ‘Senior Practitioner of the Year’. Dubbed early on in her career as one to watch, she also received the ‘Rising Star’ award by PRAL and was profiled in St. Charles Avenue Magazine as part of their Young Bloods series. Most recently, she was recognized at PRSA’s annual Fleurish Awards and received four Awards of Excellence for her work along with the ‘Plate Spinner’ award for her efforts on the board of directors for the chapter.

An LSU graduate, Alicia received a bachelor's degree in mass communications with a concentration in public relations and minors in business administration and leadership development. She is a frequent speaker and presenter on public relations topics, most recently presenting at the Jefferson Economic Development Commission and SPRF annual conference.

When Alicia is not at work, you can find her at the ballpark with her three boys or cheering on the Tigers in Death Valley.

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