Film Louisiana launches new brand, reinforces position in the film sector

Written By Alicia Vial

Baton Rouge, LA – Film Louisiana, the association advocating for film and television production in Louisiana, proudly announces a comprehensive rebranding initiative. This strategic move underscores Film Louisiana’s commitment to fostering a vibrant and thriving film entertainment industry in the state.

Film Louisiana, formerly Louisiana Film & Entertainment Association, is at the forefront of promoting the diverse film industry in Louisiana. As the state's official film commission, Film Louisiana provides a wide range of services to filmmakers, including location scouting, permitting assistance and connecting with local talent and resources. With a commitment to fostering growth and creativity, Film Louisiana has successfully attracted numerous high-profile productions, bolstering the state's reputation as a premier destination for film and television projects, while adding tremendous value to the state’s tourism.

The organization's dedication extends beyond production support. Film Louisiana actively advocates for economic incentives, working to ensure that Louisiana remains competitive in the global film market. Film Louisiana remains dedicated to nurturing local talent and supporting the next generation of filmmakers. The association’s Entertainment Development Fund (EDF) reinvests in educational and workforce training opportunities for Louisiana residents. Their efforts have led to significant economic impact, creating jobs and stimulating local businesses.

Louisiana’s robust Film Program, introduced in the early 2000s, offers unparalleled financial incentives that cover a broad spectrum of production costs from equipment rentals to cast and crew salaries. This program, combined with Louisiana’s state-of-the-art facilities, skilled workforce and diverse scenic options, makes Louisiana an irresistible choice for filmmakers.

The new brand identity of Film Louisiana reflects a dynamic and forward-thinking approach. As part of the rebranding, the association has unveiled a modernized logo and an updated website designed to enhance user experience and provide comprehensive resources for filmmakers. This rebranding aligns with Film Louisiana’s mission to support and promote the state’s film industry through innovative strategies and partnerships.

“As Film Louisiana embarks on this new chapter, we remain steadfast in our mission to champion the state’s film industry,” said Film Louisiana Board President Jason Waggenspack. “The association’s efforts continue to attract major productions, drive economic growth and highlight Louisiana’s unique culture and hospitality. With the rebranding, Film Louisiana is poised to build on its legacy of success and lead the industry into the future.”

For more information about Film Louisiana and its new brand, please visit Film Louisiana's website.

###

Alicia Vial

Alicia Vial is a New Orleans native with more than a decade of experience elevating client stories and leading crisis response. As the senior director of strategy, Alicia acts as a leader within the Gambel Communications team ensuring each agency team member is positioned to deliver strategic public relations services that meet the highest standards of the industry. In addition to supporting the agency’s long-term business growth and development, she coordinates day-to-day account services and oversees strategic direction while staying abreast of best practices and industry trends to provide innovative solutions to meet client’s needs.

Before joining Gambel Communications, Alicia served as the communications director for the Louisiana SPCA, the oldest and largest animal welfare organization in Louisiana that impacts more than 74,000 animals per year. During her nearly eight-year tenure, Alicia oversaw numerous crises, served on national communication taskforces, oversaw all aspects of internal and external relations and worked alongside the development department to raise critical funding. Prior to that, she worked in the fast-paced New Orleans hospitality industry focusing on digital public relations for multiple hotels.

Alicia is a member of the Public Relations Association of Louisiana (PRAL), Southern Public Relations Federation (SPRF), a board member of the Public Relations Society of America (PRSA) New Orleans Chapter and a member of the New Orleans Regional Leadership Institute. An accredited public relations practitioner (APR), Alicia is also certified in crisis communications, organizational leadership, content marketing and social media.

A well respected and trusted public relations practitioner, Alicia has been recognized by SPRF as a ‘Senior Practitioner of the Year’. Dubbed early on in her career as one to watch, she also received the ‘Rising Star’ award by PRAL and was profiled in St. Charles Avenue Magazine as part of their Young Bloods series. Most recently, she was recognized at PRSA’s annual Fleurish Awards and received four Awards of Excellence for her work along with the ‘Plate Spinner’ award for her efforts on the board of directors for the chapter.

An LSU graduate, Alicia received a bachelor's degree in mass communications with a concentration in public relations and minors in business administration and leadership development. She is a frequent speaker and presenter on public relations topics, most recently presenting at the Jefferson Economic Development Commission and SPRF annual conference.

When Alicia is not at work, you can find her at the ballpark with her three boys or cheering on the Tigers in Death Valley.

Previous

Louisiana Policy Institute for Children welcomes Alexandra Cory
Next

LSU Health New Orleans announces groundbreaking research on Remdesivir’s Novel Immunological Effects