The Vintage Restaurant and Café Introduces Signature Roasted Coffee

Written By Alicia Vial

NEW ORLEANS – The Vintage Restaurant and Café is thrilled to introduce its first ever signature line of coffee, featuring coffee beans that are hand-selected and sustainably harvested in countries across the world and transported back to New Orleans where they are thoughtfully roasted in small batches to create the perfect cup. The new blends and varieties will be officially unveiled and celebrated at The Vintage’s New Orleans and Baton Rouge locations in celebration of National Coffee Day on Sunday, Sept. 29.

“We are serious about coffee at The Vintage,” said OnePack Hospitality Group CEO Bernard Stolberg. “Our team has spent years learning from coffee experts, personally traveling, tasting, blending and hand-roasting every coffee bean to ensure the best experience for our guests with the lowest impact to our planet. Just as our food shows our Louisiana pride, we know the meaning of a well-crafted cup of coffee.”

The Vintage signature coffee line starts with responsibly sourced and traceable green coffee, shipped back to New Orleans, where it is hand-roasted in small batches every day. Over 120 million people worldwide rely on coffee for their livelihoods, and 80% live in poverty despite the rising price of retail coffee. The Vintage participates in a first-of-its-kind Living Income Pricing initiative that ensures a sustainable livelihood for farmers beyond any certification program currently in practice. They place an emphasis on traceability and purchasing most coffees using living income pricing.

The line includes two flagship varieties: The Vintage Gold Blend (a breakfast mainstay) and The Vintage Espresso. Single origin specialty coffees include La Orquidea from Colombia, a lighter-roasted coffee with a citrus acidity and notes of chocolate, and the darker Asproguate blend from Guatemala with creamy notes of brown sugar, chocolate, floral and honey. A third premium blend from Ethiopia, Sidamono, is the lightest mixed variety with notes of berry, green tea, florals and chocolate.

The Vintage’s parent company, OnePack Hospitality Group, also includes beloved staples of the local culinary scene, including the Legacy Kitchen Collection and Crack’D Brunch Restaurant.

“We are thrilled to introduce this line to The Vintage in both New Orleans and Baton Rouge, as well as other restaurants in the OnePack family – and beyond!” said Sarah Slater, The Vintage’s general manager and coffee program lead. “We are going the extra mile – literally – to find the very best for our guests. Whether you’re a neighborhood regular or a traveler to the area, The Vintage will never send you home without a perfect cup of coffee.”

In honor of National Coffee Day, The Vintage Baton Rouge (333 Laurel St., Baton Rouge) has prepared premier events to showcase its new coffee line:

Saturday, Sept. 28 – Coffee Cocktail Demo – 2 p.m.

Guests can join top baristas and mixologists from The Vintage team to learn the basics of shaking up three signature coffee cocktails, choosing the best type of coffee for your cocktail and how to order an espresso martini. (They are not all made equal.) The demo is free for guests and will include cocktail tasting samples and priority access to the new line of The Vintage signature coffee varieties. Guests must be 21 or older to participate with proof of identification.

Sunday, Sept. 29 – Coffee Shopper’s Market – 10 a.m. – 1 p.m.

The Vintage Baton Rouge welcomes the community in an official celebration of all things coffee! The new coffee varieties will be available for purchase by the bag, plus there will be coffee, cocktail and beignet specials for the occasion. A Vintage Coffee aficionado will be on-site to share and demonstrate the sourcing and roasting process, as well as community partners and makers with wares to pair with the perfect cup of joe.

In October, the restaurant will release The Vintage Signature Louisiana Art Series. This collaborative effort with a local artist will feature previously unreleased artwork available for retail at The Vintage and the artist’s gallery as well as exclusively at select retail locations.

For more information, visit thevintagebr.com to discover the menu, location address, hours of service and more. For online retail, guests can shop The Vintage at thevintagenola.com/retail. For more updates on these varieties and future announcements, follow The Vintage Baton Rouge on social media @TheVintageBR.

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About OnePack Hospitality Group (OPHG)
Founded in 2017, OPHG has been focused on the management, development, and ownership of some of the most beloved restaurant concepts in the region, including the Legacy Kitchen Collection, The Vintage (New Orleans, Baton Rouge), and Mr. Ed’s Oyster Bar and Fish House. OPHG also offers a full-scale range of consulting services, including Brand DNA, Hospitality Management, and Talent Acquisition. With over 90 years of experience working with legendary brands at the center of Louisiana’s culinary history, OPHG partners and principals bring education, training, focus, and determination to achieve the highest standard of achievement for its partners.

Alicia Vial

Alicia Vial is a New Orleans native with more than a decade of experience elevating client stories and leading crisis response. As the senior director of strategy, Alicia acts as a leader within the Gambel Communications team ensuring each agency team member is positioned to deliver strategic public relations services that meet the highest standards of the industry. In addition to supporting the agency’s long-term business growth and development, she coordinates day-to-day account services and oversees strategic direction while staying abreast of best practices and industry trends to provide innovative solutions to meet client’s needs.

Before joining Gambel Communications, Alicia served as the communications director for the Louisiana SPCA, the oldest and largest animal welfare organization in Louisiana that impacts more than 74,000 animals per year. During her nearly eight-year tenure, Alicia oversaw numerous crises, served on national communication taskforces, oversaw all aspects of internal and external relations and worked alongside the development department to raise critical funding. Prior to that, she worked in the fast-paced New Orleans hospitality industry focusing on digital public relations for multiple hotels.

Alicia is a member of the Public Relations Association of Louisiana (PRAL), Southern Public Relations Federation (SPRF), a board member of the Public Relations Society of America (PRSA) New Orleans Chapter and a member of the New Orleans Regional Leadership Institute. An accredited public relations practitioner (APR), Alicia is also certified in crisis communications, organizational leadership, content marketing and social media.

A well respected and trusted public relations practitioner, Alicia has been recognized by SPRF as a ‘Senior Practitioner of the Year’. Dubbed early on in her career as one to watch, she also received the ‘Rising Star’ award by PRAL and was profiled in St. Charles Avenue Magazine as part of their Young Bloods series. Most recently, she was recognized at PRSA’s annual Fleurish Awards and received four Awards of Excellence for her work along with the ‘Plate Spinner’ award for her efforts on the board of directors for the chapter.

An LSU graduate, Alicia received a bachelor's degree in mass communications with a concentration in public relations and minors in business administration and leadership development. She is a frequent speaker and presenter on public relations topics, most recently presenting at the Jefferson Economic Development Commission and SPRF annual conference.

When Alicia is not at work, you can find her at the ballpark with her three boys or cheering on the Tigers in Death Valley.

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