Brands to Celebrate National Sandwich Day, Bring Awareness to Hunger and Homelessness
Donations from event will benefit the New Orleans Women and Children’s Shelter
New Orleans, LA (October 22, 2019) – Few things scream “New Orleans” louder than the iconic po’boy. For the fourth year in a row, Blue Plate Mayonnaise, Chisesi Brothers and Leidenheimer Baking Company are partnering to celebrate National Sandwich Day. The local brands are collectively spreading tradition and feeding the masses, one po’boy at a time by giving away sandwiches on Friday, Nov. 1. All are welcome to snag a po’boy in front of Gallier Hall at 545 St. Charles Ave. starting at 11 a.m. until sandwiches run out. Donations will be solicited for the New Orleans Women and Children’s Shelter to aid their fight in eliminating hunger and homelessness in our area.
“We are thrilled to give away a taste of New Orleans by offering free po’boys, while at the same time helping the New Orleans Women and Children’s Shelter,” said Jessica Carriere, associate marketing director for Reily Foods Company, manufacturer of the legendary Blue Plate Mayonnaise. “We are grateful for the opportunity to continue to partner with Chisesi and Leidenheimer, two of New Orleans’ best family-owned food businesses.”
Blue Plate Mayonnaise, Chisesi Brothers and Leidenheimer Baking Company have all been staples of the New Orleans culinary landscape for nearly 100 years. Celebrating National Sandwich Day with a partnership between the three companies allows the public to come together for a quintessential New Orleans delicacy. Po’boy options will include ham, turkey and roast beef in both traditional and Cajun varieties and a specialty Cajun turkey Philly po’boy with grilled onions, peppers, provolone cheese and roast beef gravy created by Parkway Bakery and Tavern’s Justin Kennedy.
There’s a suggested donation for attendees of $1 for regular po’boys and $5 for Chef Kennedy’s specialty po’boy. All proceeds will benefit the New Orleans Women and Children’s Shelter, the largest shelter for homeless women and children in the metro area. Shelter representatives will also be on site to collect donations and educate the public about its services. Blue Plate Mayonnaise plans to match proceeds raised during the National Sandwich Day event and present the money to the Shelter during Hunger and Homelessness Awareness Week, Nov. 16-24.
“We are humbled and honored to be the nonprofit partner for this year’s National Sandwich Day celebration in New Orleans,” said Dawn Bradley-Fletcher, executive director of the New Orleans Women & Children’s Shelter. “We greatly appreciate the iconic New Orleans brands that have teamed up to make this possible, Blue Plate Mayonnaise, Chisesi Brothers and Leidenheimer Baking Company. Partnerships like this allow us to fulfill our Shelter’s mission of empowering the homeless community and giving families the support and resources they need to achieve a stable and successful lifestyle.”
Po’boy fans are encouraged to learn more about these iconic New Orleans brands by visiting Blue Plate Mayonnaise at www.blueplatemayo.com, Chisesi Brothers at www.chisesibros.com and Leidenheimer Baking Company at www.leidenheimer.com.
About Blue Plate Mayonnaise: Based in New Orleans since 1927, Blue Plate’s rich and creamy mayonnaise has enhanced the flavor in consumers’ favorite foods, from salads and sandwiches, to dips, dressings and sauces. In 2018, Epicurious named Blue Plate the best mayonnaise you can buy at the grocery store. Blue Plate Mayonnaise is also available in deliciously light varieties: Blue Plate Light Mayonnaise and Blue Plate Light Mayonnaise with Olive Oil. For recipe suggestions and more information on Blue Plate Mayonnaise, visit www.blueplatemayo.com.
About Chisesi Brothers: Chisesi Brothers is a family-owned business, operated by fourth and fifth generation Chisesis. Chisesi has pride and passion built into the fabric of what they do and who they are. Chisesi Brothers has been in business for over 100 years. The business started in the N.O. French Market selling live chickens from a basket and has grown exponentially over the years from selling in the quarter, to a warehouse on Lapeyrouse Street, to a warehouse on Julia Street and Washington Avenue, to their current home on Jefferson Highway in New Orleans, LA. Chisesi Brothers products have been used in many local chef’s recipes and family gatherings for years and are well known for being some of the highest quality available. Chisesi Brothers always strives to be the best, whether its products are being served in a packed lunch or at a fine dining restaurant in New Orleans or throughout the United States. For more information about Chisesi Brothers, visit www.chisesibros.com or connect with Chisesi Brothers on Facebook, Twitter and Instagram @chisesibros.
About Leidenheimer Baking Company: Leidenheimer Baking Company was founded by George Leidenheimer in 1896. Four generations later, his family continues to operate the bakery using the same time-honored process to produce Leidenheimer’s signature crisp crust and light, airy interior. Leidenheimer loaves are the benchmark of a good po’boy. In a city like New Orleans, where eating is almost a religion, producing the perfect loaf of French bread is a sacred mission to the employees of Leidenheimer. For more information about Leidenheimer Baking Company, visit www.leidenheimer.com.
About New Orleans Women & Children’s Shelter: The largest shelter for homeless women and children in the metro area, the New Orleans Women & Children’s Shelter has served more than 2,000 women and children since 2007. A large majority (95%) of the children at the Shelter are under the age of ten. An amazing 88% of the families helped since 2007 have transitioned to sustainable, independent living. For more information, visit www.nowcs.org.