Luzianne® Spills the Tea on its Newest Southern-Style Tea Blends
NEW ORLEANS — The South’s original tea maker, Luzianne® brings over 100 years of expertise in perfecting authentic Southern iced tea. Today, they are bringing that same expertise to a unique flavored hot tea experience with the launch of their newest Southern Blends tea line. Artfully combining the taste of classic Southern flavors, Southern Blends is a vibrant way to enjoy tea the way we do down south. The fruit-inspired herbal tea blends include Honeyed Peach, Mint & Rose Blossom and Watermelon & Honey.
"In the South, flavor is everything. As we walked down the tea aisle, we noticed that our favorite Southern tastes weren’t authentically embodied in the hot tea space. This was a unique opportunity that only Luzianne had the heritage to fill and was the spark behind Luzianne Southern Blends,” said Courtney M. Cola, senior brand manager of beverages marketing at Reily Foods Company. “We poured our passion for tea and our Southern heritage into this product line and can’t wait to share it with our tea-loving community.”
Luzianne® Southern Blends includes three succulent varieties:
Honeyed Peach - Enjoy a slice of pure Southern refreshment with the Honeyed Peach blend featuring succulent peach and fragrant honey. Serve hot or over ice for a sweet afternoon pick-me-up that transforms ordinary moments into something truly memorable.
Mint & Rose Blossom - Experience the genteel charm of the Mint & Rose Blossom blend. Made with select green tea leaves blended with botanicals and sweet blackberry leaf, this timeless tea's uplifting flavor pairs fragrant notes of mint and rose with a touch of sophisticated sweetness that invigorates and satisfies.
Watermelon & Honey - Enjoy a picnic without ever leaving the porch. The Watermelon & Honey tea is a refreshingly sophisticated, invigoratingly aromatic pick-me-up for those who want to savor the flavor of summer. Smooth yet complex with hints of florals, serve hot or over ice and bring a bit of Southern charm to me-time or teatime.
For over a century, Luzianne® Tea has been synonymous with authentic Southern tea and family traditions. This rich history is why Luzianne is the perfect brand to expertly craft these distinctive flavors. Southern Blends tea is intrinsically inspired by the South and blended with all natural ingredients and Rain Forest Alliance Certified green tea leaves, allowing consumers to sip without the guilt.
Southern Blends is launching with a new logo for the Luzianne brand, a modern take on a legacy brandmark.
Cola added, “Our refreshed logo is just the first step in the brand’s journey to reintroduce our Southern heritage story with our long-time fans. Luzianne has a rich history and we’re excited to stir up how we engage and connect with tea enthusiasts. We know Luzianne fans are going to love what’s to come.”
Luzianne® Southern Blends can be found online and will be introduced at your favorite grocers throughout the summer! Follow Luzianne on Instagram and Facebook to stay up to date on all the tea maker’s news.
For more information about what’s brewing, visit www.luzianne.com
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About Luzianne Tea:
Founded in 1902, Luzianne is the flagship brand of Reily Foods Company, headquartered in New Orleans, Louisiana As the South’s original tea maker, Luzianne has perfected the craft of the perfect glass of iced tea for over 100 years. Today, Luzianne Tea is available in several varieties with original black, green, and hibiscus teas and can be enjoyed for any occasion – whether cold-brewed and pre-sweetened or in ready-to-drink bottles, single serve pods, or our original family-size bags. Learn more about Luzianne Tea at www.luzianne.com or on Instagram at www.instagram.com/luziannetea, and more about Reily Foods Company at the corporate website, www.ReilyProducts.com